Sara Lee is the world's largest clothing manufacturer. It owns 30% of Israel's leading textile company Delta Galil., this opens the worlds markets to Israel, with cloths originating in Israel being sold around the world under one of the many famous Sara Lee brands (Hanes, Champion, Leggs, DIM, Bali, Lovable, Outer Banks, Wonderbra, Gossard, Playtex, Just My Size ...)
In 1998, Mr. Lucien Nessim of Sara Lee Personal Products received the Jubilee Award by the Israeli Prime Minister Netanyahu. This is the highest tribute ever awarded by the "State of Israel" in recognition of those individuals and organizations, that through their investments and trade relationships, have done the most to strengthen the Israeli economy.
We are running a letter writing campaign to pressure Sara Lee to divest from Israel. Some may say that our goal is not realistic and is unachievable. But by this campaign, at the very least Sara Lee will come to understand that their support of apartheid Israel does not go unnoticed and that they will loose the custom of ethical consumers around the world.